Cross-Strait Errantry, Three-Realm Adventure

―― The first mobile phone network game Legend of Three Realms successfully enters Taiwan market.

Legend of Three Realms enters Taiwan Market, Photo 1

On November 1st, Mtone, the most influential wireless Internet corporation in China, and EzMoBo, the leading wireless value-added service provider in Taiwan, convened a joint press conference, to announce the formal strategic cooperation between the two parties and their determination to jointly boost the unified development of the mobile phone gaming market of mainland and Taiwan.

The two parties jointly announced that EzMoBo would be the agent for the operation and promotion of Legend of Three Realms mobile phone game series in Taiwan and Mtone Wireless would be responsible for related platform technical support. It is predicted that the traditional Chinese version of Legend of Three Realms will be connected to Taiwan operators' network and put into formal operation before Christmas.

Chinese Intelligence Revealed by Classic Game

During the press conference, Huang Zhongkai, CEO of EzMoBo Company, highly appraised the cooperation between the two parties and fully acknowledged the research and development capability of Mtone. He said, "In my opinion, Legend of Three Realms can be regarded as a classic mobile phone game and it has a leading position world-wide. Having witnessed that a mainland company make so innovative contribution in the area of wireless value-added industry, I feel so proud to be a Chinese people."

In response to partner's compliment, Wang Weijia, the president of Mtone Wireless expressed his opinion. He comments that, "We choose EzMoBo to be our partner mainly because of their capability and their sincerity to cooperate. As a leading value-added service provider, EzMoBo excels at community friend making business and knows the needs of mobile phone market very well. And mobile phone online game is a kind of service that needs to combine real-time interaction and community characteristics. In the aspect of promotion, EzMoBo also has rich local marketing resource, with promotion plan including celebrity advertisement and press conference."

It is reported that Legend of the Three Realms is the first mobile phone online game based on JAVA. Since October 2004 when it is put into the network, more than 500,000 users have subscribed for the game, making it the mobile phone online game with most players.

Wang Weijia, the president of Mtone Wireless, said that Mtone Wireless had begun the research and development of Legend of the Three Realms since 2003. All development processes from planning to programming, including art design, server program, mobile phone terminal adaptation, were completed in mainland China. In 2004 when it is formally released, nowhere in the world has ever released online game based on mobile phone terminal. Over one year of operation, Mtone Wireless has accumulated valuable experience in the maintenance of mobile phone online game.

In accordance with the agreement of the two parties, EzMoBo will not only introduce Legend of the Three Realms into Taiwan market, but also introduce WAP site operation system and SMS operation system accompanying the game, to allow players in Taiwan to fully experience the brand new entertainment based on wireless Internet.

Besides Taiwan, wireless value-added service providers in Korea, Japan and Singapore are also contacting Mtone Wireless, expressing their willingness to introduce Legend of the Three Realms and to be its agent.

Chinese Culture Simultaneously Boosted by Mainland and Taiwan

When commenting on the reasons of this game introduction, Huang Kaiwei specially emphasized that EzMoBo not only valued the leading position of Legend of the Three Realms on technology and business mode, more importantly, the game has Chinese chivalry culture as its background and the common culture background make it easy to create resonance between mainland players and Taiwan Players. Chang'an City, Fangcun Mountain and Lunar Palace are known not only by mainland players, but also by Taiwan players.

He also expressed his willingness to push products with Chinese culture background to wider market through this cross-strait cooperation. He said, "Each party will benefit from this unprecedented cooperation. For wireless value-added service industry, it will make Chinese players who are not in mainland to better know the prosperous development and opportunities of Chinese original mobile phone game. Cross-strait cooperation will make this market even bigger and stronger and promise Chinese original mobile phone online game a brighter future. By doing so, Chinese mobile phone online game can successfully enter global market. Because of our cooperation with Mtone Wireless, we can make Chinese culture shine and glow in future market."

Although the wireless value-added service is very well developed in Taiwan, its products lack those with Chinese culture background. Up until 2004, rate of access to mobile phone in Taiwan has reached 106.5%, which means averagely each person in Taiwan owns more than one mobile phone. In this case, wireless value-added service is very well developed, but products of wireless value-added service providers in Taiwan are mostly introduced from Japan and Korea or imitated products which lack Chinese culture background. Legend of the Three Realms will not only be the first mobile phone online game in Taiwan, but also be the first mobile phone game that has Chinese traditional chivalry culture as the background.

Taiwan as the Testing Ground of 3G

Wang Weijia, the president of Mtone Wireless, expressed his great hope of the cooperation. He said, "Actually, Legend of the Three Realms is the product prepared by Mtone Wireless for the upcoming 3G era. By cooperating with EzMoBo, We can acquire first-hand information on the operation and development of online games in the environment of 3G and get prepared for the launch of 3G in mainland."

It is reported that Taiwan has already begun issuing 3G licenses, and its business 3G network will be put into use. In the era of 3G, online games will possess eminent position among applications based on mobile phone terminal. And EzMoBo has a close cooperative relationship with operators in Taiwan with 3G license.

About Legend of Three Realms

With the popularization of mobile phone with JAVA function and the upgrade of wireless telecommunication network (presently, 2.5G network has already been mature), the development of mobile phone online game has become a new hotspot in wireless value-added industry. In August 2004, Mtone Wireless released the first mobile phone online game which it had independently developed - Legend of Three Realms, and the game was formally put into operation. With prosperous Tang Dynasty as its background and with the antagonism among human, divine and demon as its main plot, Legend of Three Realms unfolds a wonderful world full of uncertainty and guide players through thousands of years of Chinese history. The story comprises a main plot, several branch tasks and various inserted small tasks.

As a mobile phone online game, Legend of Three Realms has fully achieved chat, communication, PK and trade between players. The simple operation of mobile phone makes it easy and convenient for players to communicate with each other. Players will grow up together under a unified story background and the interaction between them will create a virtual society.

Since August 2004 when Legend of the Three Realms was released, it has gained wide support from users. In April 2005, Mtone Wireless released Legend of Three Realms II. Up until October 2005, it has already had more than 500,000 users.

Legend of Three Realms enters Taiwan Market, Photo 2, 3, 4

About Mtone Wireless

Mtone Wireless was founded in 1994 as the first enterprise of China in the area of wireless value-added service. It has become the leader of Chinese mobile phone online game.

In Chinese mobile information service market, Mtone Wireless has always been influential to the development of the entire market with its innovative spirit, leading technology and effective activities. It is the pioneer and leader of mobile information service market. Since its founding in `994, Mtone Wireless has been among the first advocates of wireless information service market. In the entire 90s, Mtone Wireless always pushed the development of Chinese wireless data market with its revolutionary innovation: in 1998, Mtone Wireless provided Chinese mobile users with business wireless information service for the first time; in the same year, it initiate wireless stock exchange service with wireless packet switching network; in 2000, it cooperate with China Mobile to provide Chinese mobile phone users with business service based on location; in the same year, it succeeded in the joint experiment with China Mobile to become China's first company providing mobile phone users with Internet service; meanwhile, it became wireless information service provider that provided business mobile information service and business charge counting in Chinese 20 provinces……
　　
Mtone Wireless is dedicated to developing interactive entertainment products for mobile terminal, and get wide praise by doing so. At present, the wireless products of Mtone Wireless cover SMS, MMS, IVR, WAP, JAVA and color ring, providing users with multi-layered interactive services including information, picture and ring download, chat and friend making, community forum and mobile phone online game, etc. Among them, PaoPao XiaoXin became the first SMS game with users more than 1,000,000 in China, as early as September 2003. Legend of Three Realms is the first multi-player online game based on SMS in China. The game creates a magic world for players with attractive and humorous language and exciting plot. Only one month after its release, the SMS access of the game exceeded 8,000,000, making it a legend of SMS interactive game. And this fact has proven the strength of Mtone Wireless in the area of interactive development, operation and marketing.
　　
In august 2004, China's first large-scale mobile phone graphic online game Legend of Three Realms, with the story background of Legend of Three Realms SMS game, was formally released. And it was formally put into business operation in October, within two month after its release, the number of its subscribers exceeded 40,000, making it the leading brand of mobile phone online game. By this, Mtone Wireless has become the leader of mobile phone online game.

As the initiator of the concept of wireless Internet and Thumb Economy, Mtone Wireless successfully has cooperated with numerous famous corporations, on the basis of its strong influence and mobile value-added business. In the end of 2003, Mtone Wireless and China Mobile jointly sponsored the New Year Celebration Film Cell Phone directed by Feng Xiaogang, and released a mobile phone interactive SMS game with the same name, setting the precedent of mobile phone marketing platform interacting with film media. In 2004, Mtone Wireless became the partner of UEFA and F1 Race in China on wireless data business. In the aspect of music, Mtone Wireless has signed contract with five major disc companies (SONY, EMI, BMG, Universal and Warner), getting complete copyright of the music. And Mtone Wireless provides music protected by digital copyright. In 2005, Mtone Wireless was honored to become the only partner of NBA in China on wireless data business.

Legend of Three Realms enters Taiwan Market, Photo 5, 6, 7

In 2005, during which China's wireless value-added market is destined to grow with higher speed, Mtone Wireless will create more and better wireless value-added service, on the basis on a high sense of responsibility, high standard, noble character, attention to details and enthusiasm for innovation. And Mtone Wireless will create a better future of mobile value-added market together with its partners.

About EzMoBo
　　
EaMoBo was founded in 2000. It is a modern technology company whose management team comprises dream chasers who have studied in the United States and telecommunication specialists. The company requires innovation and vitality, is dedicated to the development and expansion of mobile phone value-added service system. Its branch office in Beijing was founded in 2005, endeavoring to become the leading brand of wireless value-added service in greater China area together with its headquarters.

Community services, EZfriend and EZ Lover, provided by the company have covered all major telecommunication operators. EZfriend is the first service provided covering all major telecommunication operators in Taiwan; EZ Lover is first mobile-phone-platform service provided in Taiwan combing virtual character and two-direction MMS and LBS. These two services not only provide guideline for Taiwan value-added community service, but also have unparalleled number of community member.

In addition to community service, the company also provides entertainment service and contents on wireless platform, covering areas of WAP, IVR, SMS, MMS, Ringtone, Picture and JAVA. Its expanded product line includes friend making, picture and ring, game, education, entertainment and information. The technical department of the company is dedicated to constructing platform for corporations which have high-quality contents but do not have sufficient technical capability. And the advertisement department of the company is dedicated to making mobile phone a new wireless media in the new era.

The above-mentioned diversified business makes the performance of the company this year grow by 200%. We are dedicated to constantly developing diversified and cross-network service based on the needs of the market and actively establish close cooperative relationship with national and international high-quality content providers to make the digital contents richer. JAVA OLPRG Legend of Three Realms launched together with Mtone Wireless is a very good example.