|
Chinese First Summit Seminar on Mobile Phone Online Games which
is sponsored by Downjoy was held on 21, July in Beijing Shichahai
Yunsuo Bar, and more than seventy developers, operators of mobile
phone games such as Net Mammoth, SNDA Digital-Red, Mtone Wireless,
Beijing Palm Message, Pearl-In-Palm, Grandao Tech, IN-FUSIO, Japanese
BTD studio, Nokia and Dixintong, the sales terminal of mobile
phones, attended the meeting. This seminar also attracted the
attention of many medias such as Sina, Net Ease, 21st. Century
Economic Report, Wozone, and so on.
This seminar can be regarded as the first important get-together
of the industry of Chinese mobile phone online games, which mainly
focuses on the theme ¡°how to develop and operate the mobile phone
online games¡±. At the beginning of the meeting, Mr. Xiao Yongquan
delivered a speech, who is the president of Downjoy, which is
the first operator of Chinese mobile phone online games in China,
and then the discussions about ¡°the experience in the operation
of online games in these two years¡±, ¡°research and development
of mobile phone online games¡± and ¡°foreign experience about mobile
phone network and the future development trend¡± were carried out.
¡£
First, the leaders form King, Kongzhong Net, Grandao and IIL,
as honored guests for the theme ¡°the experience in the operation
of online games in these two years¡±, talked about their experience
accumulated in the practical operation and challenges and problems
faced in the periods of internal testing and public testing and
then put forward the excellent ideas about price-orientating strategies,
integration of marketing channels and life span of mobile phone
online games after the formal commercial application of the games.
IIL, the operator of the game Zhanguo proposed: ¡°the customer
service of online games should not be involved in the disputes
arising between players.¡± In comparison with the traditional PC
game network, Wangxin, the vice president of King Wireless, pointed
out: ¡°In fact, under the current operating environment of mobile
phone online games, the long-hour online time doesn¡¯t necessarily
mean a good thing. On the contrary, this may exert pressure on
operation service.¡± As for marketing channels, Hu Bin, the general
manager of Net Mammoth, said: ¡°Treasure Box is an important marketing
channel for mobile phone online games, but we should also create
other three-dimensional marketing channels which should include
independent WAP station, so that we can make development in this
industry.¡±
After the first heated discussion, the topic ¡°research and development
of online games¡± set off another upsurge, and the guests from
Digital-Red, Feather-Snake, Pearl-in-Palm and Autothink all expressed
their opinions on problems of technologies, costs, teams, plans
and the trend of development of mobile phone online games. The
leader of Pearl-in-Palm, the developer of the game Wulinlei said:
¡°in order to learn the consumers¡¯ demands more thoroughly in the
process of developing games, we usually mobilize our staff to
play games so as to figure out the inner feelings of the users
and make technical adjustment according to the feedback of the
consumers so as to satisfy the demands of the consumers more successfully.¡±
Li Tianyu, the general manager of Feather-snake which is the developer
of the game Shenyi pointed out: ¡°The mobile phone online games
blindly copied from PC games won¡¯t be favorably received by the
consumers. The consumers won¡¯t propose to play what kind of games,
so the developers should make creations constantly.¡± By combining
with his many years¡¯ experience, Wu Gang, CEO of Digital-Red exhorted:
¡°The game developers must prepare at least six-month development
capital, and the development period should be carefully budgeted
by CP. The money shouldn¡¯t be used in accidental affairs, and
it is the way to development for CP to obtain the capabilities
of creating profits and supplying capital.¡±
Finally, the participants set off a heated debate on the question
¡°What role should be played by the game schemers in the development
team?¡± which was proposed by Xiao Wei, a famous game maker. Feather-Snake
held that the game schemers should be regarded as the soul of
the whole team, while the general manager of Autothink said that
the game schemers played a more minor role in chess games rather
than in MMORPG.¡±
The topic ¡°foreign experience about mobile phone network and the
future development trend¡± attracted the attention of new developers
of mobile phone online games and SP who plans to engage in operation
of mobile phone online games. Wang Li who is from BTD STUDIO,
a famous Japanese operator of mobile phone online games talked
about the development situation of mobile phone online games in
Japan and pointed out the difference between Chinese market and
Japanese market. Li Bin who is from Nokia Multimedia Business
Department introduced the operation situation and experience of
success for mobile phone online games in Europe, America and Southeast
Asian areas and also gave many suggestions on how to develop mobile
phone online games according to the characteristics of the platform
of mobile phones, such as ¡°Each month, we can launch two parts
of the games, which should be coupled with detailed illustration.
The next month¡¯s parts can be announced in advance, and as for
operation of the games, we can adopt the composite keys or web
cameras to display magic.¡± The leaders from Pear-in-Palm also
shared with the participants about their experience in promoting
mobile phone online games through WAP channels.
Finally, the seminar came to a successful conclusion in a cordial
and friendly atmosphere, and all the participants hope that Downjoy
Net can sponsor more high-level communicating meetings for the
industry of mobile phone online games.
For the first time, this summit seminar has created a good communicating
platform for the industry of mobile phone online games, enhanced
communications within the industry and won favorable comments
from large numbers of manufacturers of mobile phone online games,
mobile phone terminals and media. In addition, Downjoy will contribute
to developing mobile phone online games into a ¡°killer¡± application
in 3G times and a goldmine for wireless market.
|
